Consumer Choice

I collaborated with Marginal Revolution University to develop a series of videos on Consumer Theory. We mix intuition and micro theory to explain how consumers (like you and me) decide what to buy. In the pursuit of happiness, we are all maximizers.

Check them out and by all means leave your feedback, we’d love to hear from you. Thank you!

Behind the scenes

A heartfelt thank you goes to Chris, Jeff, Lindsay, Mary Clare, and Roman for the wonderful time I had.

© 2021 Joana Girante. All rights reserved.

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